Bulova appoints Ogilvy to handle brand's UK launch

Ogilvy Public Relations has been appointed by US watch company Bulova Corporation, as it launches in the UK.

Ogilvy appointed: watch brand Bulova
Ogilvy appointed: watch brand Bulova

Earlier this year the corporation announced the establishment of a wholly owned subsidiary responsible for the UK and Irish markets, called Bulova UK. The launch will be supported by approximately £1m in initial capital.

Ogilvy will be promoting Bulova products to trade and consumers with a programme of media and influencer relations.

The agency will focus on the brand’s heritage of design and style, combined with technology.

Ogilvy senior director Ross Cathcart said: ‘Bulova is an incredibly popular and well established brand in the US and we aim to translate that success to the UK and beyond.’

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