Manning Selvage and Lee has appointed Janette Hughes to its newly
created role of director of healthcare, Europe.
She joins from pharmaceutical company Bayer, where she was
vice-president, head of strategic product marketing, based in
Hughes reports to US-based Ann Moravick, senior VP and MD of global
health, and Jackie Elliot who is MD of MS&L London. She will take
responsibility for healthcare in MS&L’s London office, where she is
based, as well as those in Paris, Milan and Frankfurt, and its network
of European affiliates.
Moravick said her vision for the pan-European role was to create as many
synergies for clients as possible. She was previously responsible for
Europe, but said that ’having someone on the ground locally is more
Moravick will now focus on developing the Asian business.
A New Zealander, Hughes previously ran the drug information service at
the Royal Free Hospital, Hampstead. Trained as a pharmacist, she has
worked in pharmaceutical marketing, clinical pharmacy and hospital
Moravick said of Hughes: ’Her background spans across borders and
cultures. She is the perfect fit for our clients’ diverse global
Hughes said her experience at Bayer had shown her how PR was becoming
increasingly important to new drugs well before they are at launch
’The earlier you bring PR into the mix, the better for the success of a
product,’ she said.
MS&L’s pan-European clients include pharmaceutical company Eli Lilly and
Agilent Technologies, a maker of monitoring equipment.