Capital Radio turns to Finsbury for PA aid

Capital Radio has consolidated its PR, appointing Finsbury on a public affairs brief to complement financial work the agency already handles.

Capital Radio has consolidated its PR, appointing Finsbury on a

public affairs brief to complement financial work the agency already

handles.



The agency replaces incumbent Bell Pottinger Public Affairs and reports

to Sally Oldham, director of strategy and development at Capital.



At Bell Pottinger PA the account had been handled on a day-to-day basis

by former deputy chairman Kevin Bell and senior consultant Nick

Williams.



Both left the agency last month (PR Week, 7 July).



Neither the incumbent or client was willing to comment on the reason for

the change.



An undisclosed source told PR Week that the agency move surrounded

Capital’s submission to the Government’s forthcoming Communications

White Paper.



Oldham’s brief has recently extended to cover public affairs in

preparation for Capital’s submission to the Paper.



Following the departure of Bell and Williams, Oldham decided to appoint

Finsbury without a competitive pitch because it already had experience

working with Capital.



According to the source, she is believed to have been disappointed at

the preparation for the White Paper undertaken by Bell Pottinger PA.



At Finsbury, Capital’s PA account will be headed by Rory Chisholm, who

joined the agency three months ago (PR Week, 19 May) to head its

regulatory affairs practice.



The PA brief covers issues such as the White Paper and also involves

work on future acquisitions. Last month Capital added Beat 106 to its

stable of 19 commercial stations.



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