Financial specialist Hudson Sandler has confirmed it is in talks
with marketing services group Havas over a potential pounds 20 million
According to Hudson board director Alistair Mackinnon-Musson, both
parties are in ’ongoing discussions’.
Although Hudson is privately owned, it is affiliated to the Havas-owned
Grayling Group. The relationship between Hudson and Havas dates back to
the French company’s acquisition of Lopex a year ago after Incepta Group
had made a hostile bid (PR Week, 23 July). At the time Hudson advised
Lopex to accept the Havas deal.
Hudson would have a strong appeal to Havas as the agency is one of a
decreasing number of independent financial agencies in the City. Havas
does not have a financial PR presence within London.
For Hudson the deal would introduce the agency to European companies
seeking London support.
It is not clear whether the potential deal will take the form of an
outright acquisition or a majority share holding. However, nothing will
be finalised until September.