Girl with the Dragon Tattoo publisher hires Merlin for corporate and financial brief

Quercus Publishing, the company behind Swedish author Stieg Larsson's Millennium Trilogy, has retained Merlin to handle its corporate and financial communications

Fresh PR support: Girl with the Dragon Tattoo publisher
Fresh PR support: Girl with the Dragon Tattoo publisher

The appointment follows a five-way pitch process and starts with immediate effect. Merlin will be working with Quercus on its corporate positioning, media and investor relations on an international basis.

Merlin’s team will be led by Charles Cook, who commented: ‘We believe the company will become one of the UK's leading independent publishers in the next few years - it's an exciting business to be associated with.’

The independent publisher, founded by Mark Smith and Wayne Davies in 2004 and listed in 2006, last week reported year-on-year revenues had nearly tripled in the first half of 2010 to £15m.

This strong performance has been largely driven by Larsson’s books, which are now selling more than 80,000 hard copies a week in the UK alone. The first book in the series, The Girl with the Dragon Tattoo, last month became the first e-book to sell more than 1 million downloads.

Smith said: ‘We haven't used a PR firm since 2007, but we're now growing so rapidly we felt it was the right time to get some professional help with our corporate communications. We're very optimistic about the company's prospects over the next few years – quite apart from the Larsson books, we've got some great new authors in our pipeline.’

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