The Equal Opportunities Commission has appointed Sarah Wootton as
head of communications.
Wootton, who has been director of communications at the Family Planning
Association for the last three years, will take up the reigns at the EOC
in the autumn, to head up an expanded media team at the body.
She has been handed an open brief to develop and implement the EOC’s
communications and media strategy and will report to chief executive
Wootton will have direct responsibility for a senior press officer, a
head of campaigns and a head of parliamentary/ public affairs, all of
whom are expected to be hired over the next month or so.
’Sarah and her team will be moving the EOC into a new arena,’ EOC deputy
chair Jenny Watson said.
Wootton brings seven years experience in public sector PR.
At the FPA, she conducted several award-winning campaigns including the
launch of SexWare, the FPA’s range of sex aids and she led the charity’s
The appointment is part of the body’s overhaul of its PR and campaigning
functions announced earlier this year (PR Week, 12 May), in which the
charity aims to move to a more proactive style of communicating and
The EOC was advised to boost its communications activity by Biss
Lancaster in a report it commissioned two years ago - the current team
comprises only one press officer and a marketing director.