Wootton leaves FPA for equal opportunity role

The Equal Opportunities Commission has appointed Sarah Wootton as head of communications.

The Equal Opportunities Commission has appointed Sarah Wootton as

head of communications.



Wootton, who has been director of communications at the Family Planning

Association for the last three years, will take up the reigns at the EOC

in the autumn, to head up an expanded media team at the body.



She has been handed an open brief to develop and implement the EOC’s

communications and media strategy and will report to chief executive

Lynne Berry.



Wootton will have direct responsibility for a senior press officer, a

head of campaigns and a head of parliamentary/ public affairs, all of

whom are expected to be hired over the next month or so.



’Sarah and her team will be moving the EOC into a new arena,’ EOC deputy

chair Jenny Watson said.



Wootton brings seven years experience in public sector PR.



At the FPA, she conducted several award-winning campaigns including the

launch of SexWare, the FPA’s range of sex aids and she led the charity’s

recent repositioning.



The appointment is part of the body’s overhaul of its PR and campaigning

functions announced earlier this year (PR Week, 12 May), in which the

charity aims to move to a more proactive style of communicating and

campaigning.



The EOC was advised to boost its communications activity by Biss

Lancaster in a report it commissioned two years ago - the current team

comprises only one press officer and a marketing director.



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