African Bank has hired Chima Communications subsidiary Meropa to
provide PR support following its re-creation as one of South Africa’s
leading small loans providers. Agency director David Carte leads the
four-strong account team, reporting to the bank’s recently-appointed
corporate affairs manager Hendrina Westoll. Meropa will handle media
relations, corporate positioning and public affairs for the bank, which
went into liquidation in 1995 but has been recreated through the merger
of three existing financial firms.