The cruise, taking place in April 2012, will retrace the doomed liner’s original route.
Rachel O’Reilly Communications has been hired to manage the project and will co-ordinate activity in the UK, US and Europe.
The Balmoral Cruise Liner is operated by Fred Olsen Cruise Lines, whose parent company Harland and Wolff built the Titanic in Belfast. It has been chartered for the event by ABTA-bonded Miles Morgan Travel, which specialises in cruise and luxury holidays.
Relatives of those who lost their lives on the great ship, authors, historians and people with an interest in the Titanic story have already booked their places on the cruise.
Everything on board the cruise will be designed to reflect the style and spirit of April 1912 from the food to the music and dancing and costumes.
Miles Morgan said: ‘We’ve had a huge amount of media interest in the cruise from around the world and we’ve got to a stage where we need expert advice and hands-on support. Rachel will be proactively issuing news updates about the cruise to generate editorial coverage, which will help to sell the last remaining cabins, create an online press centre and manage media requests for information.’