Management Today, owned by PR Week’s publisher Haymarket, will be
available in all WH Smith outlets for three months from April. The
magazine is hoping to boost its circulation, which stands at just under
98,000. Former Observer and European journalist Victor Smart has been
made editor and will start in March. Editor-in-chief and publishing
director Rufus Olins will concentrate on marketing. As well as the WH
Smith deal, Olins is planning a subscription campaign and a redesign of
the Management Today web site.
Crimson Publishing is to launch a monthly computer title aimed at
degree-educated 25- to 45-year-old men. PC Strategy Games will have 100
pages and be aimed at the PC strategy games market, currently estimated
to be worth pounds 90 million in the UK. The title is edited by Martin
Croft, who was previously strategy games editor at PC Gaming World.