From prweek.com/uk: Feedback - Was Eric Pickles right to name and shame?

- Effective comms can keep electorate informed

Indiscriminately blitzing the PR landscape cannot possibly be a good long-term strategy ('Eric Pickles angers PR chiefs over 'shame' list of councils using agencies', prweek.com/uk, 29 July). Effective comms between politicians and the communities they operate in leads to a more informed electorate. More of an investment than a waste ...

Martyn Gettings

- Local councils use comms in cost-effective manner

It seems masochistic for a government led by PR people to cut PR, particularly when most local councils are using local agencies to cost-effectively engage with their communities.

Chris Measures

- How did Pickles get his media message out?

I would be intrigued to understand how the Communities Secretary Eric Pickles got this message out. Did he ring direct, or did he use professional media relations advisers?

Hamish Thompson

- Hats off to Girl Guides' airbrush campaign

What a cracking campaign ('Girlguiding UK launches campaign aimed at highlighting airbrushed photos', prweek.com/uk, 4 August) - just the sort of 21st century issue the Guides need to get involved in.

Congratulations to the team involved - tip of the hat to you.

Ben Caspersz

Guides' collective voice seeks to bring change

What a great campaign. It was nice to see the Girl Guides tackling relevant, topical issues and using their collective voice to try to bring about change. Good luck to them.

Carol Arthur.

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