Indiscriminately blitzing the PR landscape cannot possibly be a good long-term strategy ('Eric Pickles angers PR chiefs over 'shame' list of councils using agencies', prweek.com/uk, 29 July). Effective comms between politicians and the communities they operate in leads to a more informed electorate. More of an investment than a waste ...
- Local councils use comms in cost-effective manner
It seems masochistic for a government led by PR people to cut PR, particularly when most local councils are using local agencies to cost-effectively engage with their communities.
- How did Pickles get his media message out?
I would be intrigued to understand how the Communities Secretary Eric Pickles got this message out. Did he ring direct, or did he use professional media relations advisers?
- Hats off to Girl Guides' airbrush campaign
What a cracking campaign ('Girlguiding UK launches campaign aimed at highlighting airbrushed photos', prweek.com/uk, 4 August) - just the sort of 21st century issue the Guides need to get involved in.
Congratulations to the team involved - tip of the hat to you.
Guides' collective voice seeks to bring change
What a great campaign. It was nice to see the Girl Guides tackling relevant, topical issues and using their collective voice to try to bring about change. Good luck to them.