Opinion: From our Readers - ... and there is no need to make it official

The issue with sponsorship of major tournaments is that every single brand uses them to launch marketing activity whether or not they're an official sponsor.

Gaining cut-through in such an environment is extremely difficult and the Nike example goes to show that you don't need to invest in sponsorship deals to benefit.

Paul Sutton, head of digital media, Bottle PR (from prweek.com)

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