Technology: The Week in Technology

Chameleon Net in website launch for Catch22.

Chameleon Net has created a website for Catch22 to help the children's charity boost its online profile. Alan Booth, director of comms at Catch22, said he hoped the site would harness 'social networking tools to reach out to a new and wider audience'.

Chapter Eight, the Leeds-based PR agency, has landed new SEO and social media briefs. Mobile product customized cover producer InToroskins.co.uk has appointed the agency to promote its football-themed range to online fans, while water conservation provider H2O Building Services has handed the agency an account to drive traffic to its website.

Doro, the Swedish electronics company, has awarded Fire PR a contract to handle press relations, live events and social media activity in the UK and Ireland. Stu Campbell, MD of Fire PR, said the aim was to 'drive mainstream awareness and support sales'.

Adidas has launched a global digital and social media campaign to promote its new personal coaching miCoach app. The campaign features a 60-second film including Spain's FIFA World Cup winner David Villa, tennis player Andy Murray and heptathlon world champion Jessica Ennis.

Custard Media has been brought in to increase the online presence of textile firm and official London 2012 Olympics licensee Ulster Weavers in the run-up to the Games. Custard will take charge of press releases and manage blogging and social media activity.

I Spy, the digital marketing agency, has selected software firm SearchIgnite to provide SEO technology. Nick Jones, MD of I Spy, said the deal would 'add significant commercial and practical value' to the firm's clients.

For breaking technology news, check prweek.com/uk/technology

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