Ex-Plan boss sets up Arc Seven Communications

The former media relations manager at Plan UK has launched his own PR agency to help promote third sector bodies.

Alistair Clay: Arc Seven founder
Alistair Clay: Arc Seven founder

Arc Seven Communications has been launched by Alistair Clay and already has a number of clients including the London Housing Foundation, development charity Plan International and disability charity Limbcare.

Before working at children's charity Plan UK, Clay spent five years as a news reporter on the Daily Mirror and worked as a features writer at Teletext.

He is joined by Gemma Keogh, who most recently worked at the Three Faiths Forum as project co-ordinator.

Clay said the agency would focus on 'holistic comms solutions', including media relations, digital and SEO.

He added: 'Charities often forget who their audience is. It's about challenging them to think from the point of view of the new supporter or new donor.'

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