Mobile network Three hands Brando six-figure social media brief

Mobile network Three has appointed Brando as its retained agency to lead on social media strategy in the UK following a five-way competitive pitch.

Social media focus: Three
Social media focus: Three

The account is believed to be worth a six-figure sum and was previously held by word of mouth agency 1000heads.

The agency will report to Three's newly established social media division to build on the brand's current online engagment offering.

Marc Allera, sales and marketing director, Three said: 'The timing was right for us to re-focus our priorities for social media, and we took the opportunity to evaluate the external support that was available in the marketplace.'

Brando will start work immediately on the account.

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