Worth Global Style Network (WGSN), the on-line style news service launched 18 months ago, has appointed Anna Bateson as its first head of global marketing. The former head of European marketing and sponsorship at Bloomberg will also oversee PR. Shandwick will be retained with a brief expanded to product, as well as corporate, PR, and WGSN may use the agency’s international network.
Worth Global Style Network (WGSN), the on-line style news service
launched 18 months ago, has appointed Anna Bateson as its first head of
global marketing. The former head of European marketing and sponsorship
at Bloomberg will also oversee PR. Shandwick will be retained with a
brief expanded to product, as well as corporate, PR, and WGSN may use
the agency’s international network.
