Yahoo, the busiest web site on the internet, has appointed Lynn
Shepherd as its first director of corporate communications for
She becomes responsible for communications throughout Yahoo’s eight
European markets - UK, France, Germany, Norway, Sweden, Denmark, Spain
She reports to Yahoo’s European commercial director Jerry Glover. PR was
previously overseen by European marketing director Shelaine Green.
Shepherd was previously director of corporate communications for
She was the first to hold this position after the merger between
Guinness and GrandMet in 1997.
Her new role includes overall responsibility for corporate, consumer and
trade PR, internal communications and liaising withYahoo Inc, which is
based in California.
According to Shepherd, her first task will be to build up the in-house
PR team, which at present numbers two but is expected to double later
this year. Shepherd also said there was a ’possibility’ that she may
appoint a retained agency.
’We may be in the market for agencies but not until I have a clearer
idea of what we need. It may be corporate, consumer or pan-European,’
To date, the majority of PR is handled in-house, although various
European markets use their own local agencies. In the UK, Yahoo used Joe
Public Relations at the end of 1998 (PR Week, 4 December 1998) on a
two-month campaign, targeting the consumer technology press and
telecommunications media in promoting coverage of Yahoo’s
pay-as-you-surf service, Yahoo!Click.