McDonald’s PR agencies put the rest of its advisers to shame at the
company’s recent Ronald McDonald Children’s Charity quiz night.
From a total of around 30 teams made up of McDonald’s staff and its
advisers, including lawyers, the company’s issues management advisers
Luther Pendragon came first, while its consumer agency Countrywide
Porter Novelli came second.
In fact it seems Luther Pendragon were pretty determined to win. The
agency entered not one but two teams. The winning side, Pendragon’s
Poppets, was headed by Luther Pendragon partner Catherine May.
The McDonald’s in house PR team fared less well - they came tenth. ’The
questions were really hard,’ said community affairs manager Stephen
However Hall was still pleased, as the event managed to raise pounds
5,500 towards building a ten bedroom home for families whose children
are undergoing long term care at King’s College hospital in Camberwell.