PROFILE: Stephan Shakespeare, adviser to Lord Archer - Taking arms against a sea of PR troubles. Stephan Shakespeare’s role is to save Lord Archer from outrageous fortune

According to a recent PR Week column the toughest jobs in PR are in privatised utilities and local government. That was, of course, before Stephan Shakespeare appeared on our television screens to defend the lies told by Lord Archer, the now ex-Tory mayoral candidate, in concocting a false alibi around the 1987 Daily Star libel case he won.

by GIDON FREEMAN

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