The agency will work with the brand with immediate effect, following a competitive three-way pitch. Hills Balfour will look after Travelsphere’s consumer PR and will support both trade and consumer PR for the Page & Moy and Just You brands.
The agency will act as the Page & Moy Travel Group’s press office arranging press trips, providing crisis communications support and ultimately educating consumers about its product range. The travel and tourism PR specialists will also support large scale consumer events and promotions.
Caroline Jack, Page & Moy Travel Group’s head of media and PR, said: ‘We see Hills Balfour’s extensive knowledge of and contacts within the travel industry as a fantastic benefit to our brands and look forward to reaping the awards of our association with the specialist PR agency, which is a market leader in travel representation.’