MEDIA: NEW YEAR’S EVE TV - Capturing millennium couch potatoes. The world’s television networks are faced with the biggest event in their history - the trouble is they don’t know if anyone will actually tune in to watch
Schedulers face something of a dilemma in putting together programming ideas for millennium eve. On the one hand, the evening is clearly rather special, requiring something momentous to mark its passing - on the other, there is uncertainty over whether enough people will spend the evening watching television to make a big effort worthwhile.
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