Vision Express calls in Brando to support launch of eco-friendly eyewear range

High street optical retailer Vision Express has appointed Brando to launch its eco-friendly eyewear range.

Vision Express eco-friendly range: Modo Eco
Vision Express eco-friendly range: Modo Eco

The Modo Eco range claims to be the nation’s first range of affordable luxury eyewear with a green conscience available on the high street.

Brando will work alongside sister agency MCBD, which looks after the above-the-line account.  

As part of the brief, Brando will run an integrated PR campaign including media relations, a launch event and partnership marketing with celebrity Eco stylist Jocelyn Whipple, who counts Alexa Chung and Laura Bailey as regular clients.

For every pair of Modo Eco glasses sold, a tree is planted in developing communities and recycled frames are donated to Vision Aid Overseas to help people with poor vision in these countries.

Brian Linnington, product and marketing director at Vision Express, said: ‘We know how environmentally aware our customers have become in recent years, so the new range launch is something we feel passionately about.’

Brando managing partner Mandy Sharp will head up the account.

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