BORDER LINES: SYDNEY Antipodean arm for August.One

August.One Communications, the consumer spin-off of hi-tech PR specialist Text 100, has selected Sydney, Australia to open its first branch outside the UK. The 12-strong office is headed by managing director Ava Lawler, formerly head of Text 100 in Australia. Lawler’s post at Text 100 has been taken by Andrew McGregor, previously a Text associate director in the UK. Launch clients for the venture include the Commonwealth Bank and Microsoft Australia. Text 100 launched in Australia in 1998.

by JEMIMAH BAILEY

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