August.One Communications, the consumer spin-off of hi-tech PR
specialist Text 100, has selected Sydney, Australia to open its first
branch outside the UK. The 12-strong office is headed by managing
director Ava Lawler, formerly head of Text 100 in Australia. Lawler’s
post at Text 100 has been taken by Andrew McGregor, previously a Text
associate director in the UK. Launch clients for the venture include the
Commonwealth Bank and Microsoft Australia. Text 100 launched in
Australia in 1998.