Sky Networks has appointed John Brissenden, former controller of
press and publicity at United Broadcasting and Entertainment, as
Brissenden replaces Raymond Jaffe, who is leaving Sky after seven years
to set up his own marketing agency.
His appointment follows a brief spell as a director at Shine
Communications after being made redundant from United in a costs review
three months ago. Brissenden’s two years at United were preceded by a
stint at Granada, where he was corporate communications head.
He described the Sky job as ’the kind of thing you could not walk away
Brissenden will head a team of around 30 in the Sky publicity office,
handling listings information and PR for the broadcaster’s channels
(except sports, for which the PR is handled within the sports
department) as well as the pay-per-view service and the company’s
He said: ’The main challenge is to build on the successful
implementation of SkyDigital and provide a clear direction for the
publicity function within the overall context of the marketing
Brissenden added: ’The priority has to be driving the take-up of
He will report to the consumer marketing director Scott Menner and
oversee deputy publicity director Fiona MacEachin and head of listings
Sarah Van Hesteven.
Sky Networks is still to announce a successor to corporate
communications director Tim Allan, who is leaving to study for an MBA.