Cranfield University is to go further in its head-to-head battle
for students with its competitors, the London Business School and
Harvard in the US, with the creation of the new role of PR manager. The
manager’s brief will be to improve the college’s image across the
business community in Europe and North America with the freedom to
review and set out the future direction of PR strategy. The role will
also take responsibility for three press officers in addition to the
events and the publications work of the college, and will report to
corporate affairs director Gill Marshall.
