The agency has been charged with promoting an ‘interactive buyers' guide’ targeting smaller businesses.
Firefly will run a thought leadership campaign that will include commissioned research, a series of video and article as well as media and blogger relations.
Xerox’s relationships with its existing agencies are understood to remain unaffected. The firm uses Grayling for retained agency support in the UK.
Firefly will create and advise on strategy, write content and manage implementation and delivery of these messages through agencies that Xerox already has in place across Europe.