hires Shine to promote Pride of Britain Awards sponsorship

Shine Communications has been appointed by online department store to maximise its sponsorship of the Daily Mirror's Pride of Britain Awards.

Shine called in for awards brief:
Shine called in for awards brief:

The appointment follows Shine’s successful execution of’s Summer of Football campaign and a two-way pitch last month. 

The multi-layered campaign, which includes experiential and traditional PR activity, will promote the overall sponsorship of the Pride of Britain Awards plus a newly created award for the Young Fundraiser of the Year. is focusing the campaign around celebrating the things and people that make Britons most proud.

Richard Brett, director at Shine, said: ‘Shine is aiming to create a campaign with multiple touch points to help build an emotional connection between consumers and’

Shine will be working on the project over the next four months in the lead up to Christmas, which is the busiest trading period for

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