W Communications will run a media relations campaign intended to build the Digital Spy brand in line with its rapidly growing user base.
It will also create activity to build the site’s consumer profile in the entertainment arena, through ties with film and music.
W Communications was set up in 2009 by former Freuds director Warren Johnson. The agency was awarded the work without a pitch, having worked with Hachette Filipacchi stablemate Red magazine since January 2010.
Digital Spy was founded in 1999 and acquired by Hachette Filipacchi in 2008. The site covers genres from film and music to TV and games, and aims to publish 250 original stories and features a day.