Bird Consultancy called in to promote snooker's answer to Twenty20

Bird Consultancy, the Manchester-based PR shop, has been appointed by the organisers of Power Snooker - a new version of the game aimed at broadening its appeal.

Backing Power Snooker: Ronnie O'Sullivan
Backing Power Snooker: Ronnie O'Sullivan

Power Snooker, which premieres at London’s O2 Arena in October, is backed by impresario Barry Hearn, boss of World Snooker, and a host of top players including triple snooker world champion Ronnie O’Sullivan.

The new format will look to ramp up the pace and excitement of the sport in much the same way Twenty20 has for cricket. Power Snooker does away with the game’s traditional frames and concentrates on amassing points in 30 minute matches that include crowd participation, 20-second shot clocks and ‘powerplays’ where balls score double.

Bird Consultancy will look to broker commercial relationships and develop media introductions for the new version of the game. It will also assist with launch activity around the first event, which will be broadcast on ITV and talkSPORT radio.

Chris Bird, chairman of Bird Consultancy, said: ‘Power Snooker is going to be huge; it's a great new concept which will appeal to a much wider audience and it has the support and backing of the right people.’

Earlier this year Bird was appointed to handle the commercial activity and media relations for snooker's biggest draw Ronnie O'Sullivan.

Two weeks ago O’Sullivan told journalists: ‘I definitely think this is the future of snooker. It is the year 2010 and we are not stuck in the 1970s any more. Snooker needs a new audience.’

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