Granada Media has restructured its communications department and
brought in a corporate media and internal communications head.
The company has appointed Tim Hollingsworth, currently media relations
head at the Confederation of British Industry (CBI) to the newly created
In addition, Christy Swords has been promoted from public affairs
manager, his role since joining Granada in July, to be head of
government and regulatory affairs.
Hollingsworth and Swords are due to assume their new roles in January,
reporting to Susan Donovan, Granada Media’s acting corporate affairs
The official corporate affairs director, Chris Hopson, has taken leave
from the company to head Granada’s bid to run an educational television
channel called Result, currently put out to tender by the
Hollingsworth’s role is a modified version of that assumed by Virginia
Lee, who officially held the corporate affairs position before leaving
for the Discovery Channel last month.
Hollingsworth has been media relations head at the CBI for the past two
years, and before that acted as press manager for the CBI’s Business in
Granada Media is a wholly-owned subsidiary of The Granada Group. The
group retains Citigate Dewe Rogerson for financial and corporate PR, but
Granada Media carries out all its own PR activity in-house, using a team
In all, 50 PR staff work for the company’s television stations - LWT,
Granada, Tyne Tees, Yorkshire and the half share it owns of
The five PR heads who supervise them also report to Donovan, who in turn
reports to the group’s chief executive, Charles Allen.