A Ketchum survey has found a significant willingness mong Britons
to break the law in order to stop unacceptable business practice.
The findings chime with the sentiment behind the recent
internet-co-ordinated street demonstrations against world trade
practices in Seattle.
The survey, commissioned by Ketchum from Gallup, found 29 per cent of
Britons thought taking the law into their own hands was acceptable,
compared with 49 per cent who did not.
There was also support for more passive protest. Nearly half the
population (45 per cent) said they had boycotted a product in the past,
19 per cent had boycotted an organisation, and 12 per cent had taken
part in a protest.
Ketchum deputy chief executive Richard Aldwinckle said: ’The public are
becoming more demonstrative. This is something that can only accelerate
with the internet.’
