Shine Communications has been chosen to handle the launch and ongoing PR for Worldpop.com, the UK internet start-up which has received unprecedented financial backing. A global, 24-hour rolling pop news magazine, the site will be launched in early 2000 across all media, including internet, TV, radio, print, interactive and digital TV and third generation mobile phones. Shine came top in a three-way pitch.
Shine Communications has been chosen to handle the launch and
ongoing PR for Worldpop.com, the UK internet start-up which has received
unprecedented financial backing. A global, 24-hour rolling pop news
magazine, the site will be launched in early 2000 across all media,
including internet, TV, radio, print, interactive and digital TV and
third generation mobile phones. Shine came top in a three-way pitch.
