Romeike Group, the UK’s largest media monitoring company, has been
bought by Sifo Group of Sweden. The pounds 110 million deal creates the
world’s largest media and market monitoring company. Romeike chairman
Ian Patterson is leaving and will be replaced by Hans Strand, chief
executive of Sifo subsidiary Observer Media Intelligence, which remains
in Stockholm. Strand will develop the Romeike business and use it as a
base for further European expansion.