Superdrug has hired Safeway’s consumer PR head, Janey Berry, to
replace PR manager Catherine Emanuel, who left last summer.
Berry assumes an expanded role as communications head - which now
includes internal and corporate communications - at the start of
January, reporting to marketing head Neil Jarvis, who was himself only
appointed this week.
Assistant PR manager Sarah Turrell has been filling the manager’s role
since August, but has not applied for the job. Berry is expected to find
a beefed up role for Turrell in the new year. She will recruit an
internal communications expert early in 2000, bringing her team up to
Neil Jarvis’s marketing role puts him in charge of 35 PR and advertising
staff. He replaces Paul Geddes, who left to join Kingfisher sister
company Comet in August.
Berry is not expected to end the firm’s eight-year link with Lexis
Superdrug was one of Lexis’s founding clients, and Lexis has been
Superdrug’s sole outside agency since then. The seven-strong account
team at Lexis is headed by group account director Rebecca Wagstaffe.