Harvard Centro general manager Fraser Butters has found a way to
combine the two loves of his life - motorbikes and PR.
While recently watching a UK Superbike race at Brands Hatch, he noticed
that the Ducati race team was being sponsored by corporate internet
service provider INS.
When Butters approached the INS/Ducati team, he found it was reviewing
its sizeable PR account. ’Fraser sent me an e-mail asking what we were
doing about our PR and, by coincidence, we were seeking to review our
agency,’ said INS marketing communications manager Emma Spink.
It didn’t take Fraser long to inform INS that it would be hard pressed
to find an agency which understood the diverse worlds of the internet
and motorbike racing quite like Harvard Centro.
After a four-way pitch, including incumbent Brodeur A Plus, INS was
convinced and appointed Harvard Centro on a business-to-business
Butters is eyeing the progress of the Ducati team a little
Ducati rider Troy Bayliss is leading the rider’s championship, while the
team has already won the manufacturer’s competition. Having secured the
PR account, Butters is still waiting for his racing call-up.