Worldwide Retail Store hunts agency to promote National Geographic shops

An agency hunt is underway to find PR consultancy to help publicise the growing worldwide network of National Geographic retail outlets.

Hunt for support: National Geographic
Hunt for support: National Geographic

Barcelona-based Worldwide Retail Store has already opened National Geographic branded stores in London, Singapore, Malaga and Kuala Lumpur and is looking to develop more in 2010 across Spain.

Worldwide Retail Store an exclusive retail license for National Geographic stores in more than 80 countries outside the US. The stores sell licensed products and local ethnic items.

The firm is calling for an agency that can provide PR services such as media relations and press events. It is also seeking an agency that can provide in-store marketing campaigns, development of promotions and flyers, newsletters and adverts.

The brief, which was leaked to PRWeek, states: ‘Keep in mind that all actions have to be thought on a global level but adopted to local realities, according to store locations.’

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