The CIPR’s social media panel has launched a review and is asking for profession-wide collaboration to develop best practice.
Hosted on the CIPR's Wiki, practitioners and industry groups can input directly: http://ciprsm.wikispaces.com/guidelines-review.
The guidelines will be open for input until the end of September. The panel will then review suggestions, publish a final version and ensure the guidelines are updated to reflect new practices and tools as they emerge and develop.
Practitioners will also be encouraged to flag potential new inclusions, developments or areas where guidance would be helpful and to contribute case studies and examples of best practice campaigns.
The consultation will be led by CIPR member and social media panel contributor Stephen Waddington, MD of Speed Communications.
Waddington said: ‘The panel wants to ensure that CIPR members are well placed to take advantage of the huge opportunity that social media present to the profession by providing guidance, tools and best practice. What better way to develop a best practice consultation document than using social media as a platform for transparent collaboration and broad participation?’
The social media panel was formed earlier this year.