BORDER LINES: Federal Express chooses Ketchum

MUNICH: Federal Express has appointed Ketchum Munich as its German PR agency. Ketchum replaces Trimedia Communications Deutschland, which Federal Express had used for the previous six years. Following Trimedia’s takeover of rival Reporter PR earlier this year, it dropped Federal Express due to a client conflict with German Post. The move to Ketchum is in keeping with Federal Express’ overall PR strategy. Since 1995, all Federal Express PR for EMEA has been co-ordinated out of Ketchum London. The EMEA network consists of 12 agencies, 75 per cent of which are Ketchum affiliates.

MUNICH: Federal Express has appointed Ketchum Munich as its German

PR agency. Ketchum replaces Trimedia Communications Deutschland, which

Federal Express had used for the previous six years. Following

Trimedia’s takeover of rival Reporter PR earlier this year, it dropped

Federal Express due to a client conflict with German Post. The move to

Ketchum is in keeping with Federal Express’ overall PR strategy. Since

1995, all Federal Express PR for EMEA has been co-ordinated out of

Ketchum London. The EMEA network consists of 12 agencies, 75 per cent of

which are Ketchum affiliates.



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