BORDER LINES: Euro RSCG acquires Lautrec

ARGENTINA: Number one French agency Euro RSCG has acquired Lautrec, Argentina’s biggest independent PR agency. Euro RSCG already has two Argentinian offices and the move has led to fears of staff cuts and client clashes. However, Euro RSCG announced that no more than ten per cent of the merged staff would be reassigned or let go, but has yet to disclose how it will deal with the overlap. The agencies have not clarified how conflicts between clients such as Peugeot (Euro RSCG) and Toyota (Lautrec) will be resolved. Former head of Lautrec Gianni Gasparini will be president of the Argentine operation

ARGENTINA: Number one French agency Euro RSCG has acquired Lautrec,

Argentina’s biggest independent PR agency. Euro RSCG already has two

Argentinian offices and the move has led to fears of staff cuts and

client clashes. However, Euro RSCG announced that no more than ten per

cent of the merged staff would be reassigned or let go, but has yet to

disclose how it will deal with the overlap. The agencies have not

clarified how conflicts between clients such as Peugeot (Euro RSCG) and

Toyota (Lautrec) will be resolved. Former head of Lautrec Gianni

Gasparini will be president of the Argentine operation



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