WASHINGTON: Vice-president Al Gore has appointed media consultancy
Shrum, Devine and Donilon (SD&D) to increase his communications team in
the run-up to the Democratic nomination for next year’s US presidential
Each of the SD&D partners brings something different to the campaign.
Bob Shrum helped oversee message development for the presidential
primary campaigns of congressmen Richard Gephardt in 1988 and Bob Kerrey
in 1992; Mike Donilon is renowned for his ability to interpret polling
data; while Tad Devine offers a strong knowledge of the nomination
process from his work on past Democratic presidential campaigns.
Gore’s press team already numbers 113, but while he is staving off
potential Democratic challengers, he is still well behind likely
Republican nominee George Bush in the polls.