INTERNATIONAL: Child-Villiers to take over Philip Morris PR

LAUSANNE: US tobacco manufacturer Philip Morris, which produces several cigarette brands including Malboro, has appointed Roddy Child-Villiers to the newly created position of director of communications.

LAUSANNE: US tobacco manufacturer Philip Morris, which produces

several cigarette brands including Malboro, has appointed Roddy

Child-Villiers to the newly created position of director of

communications.



Child-Villiers will be based in Lausanne, Switzerland and heads up the

Central Europe, Middle East and Africa operation. He will manage a team

of three and reports to Kathleen Linehan, vice-president of public

affairs.



He will be primarly responsible for tobacco issues across the company,

concentrating specifically on media relations, public issues analysis

and positioning and internal communications.



The company’s key tobacco brands are Marlboro, the largest selling brand

in the world, L&M, the third largest and Bond Street the eighth most

popular brand.



Child-Villiers claims to be undaunted about the potential difficulty of

the job which has resulted from the negative portrayal of tobacco

companies.



’Philip Morris is one of the world’s great companies and tobacco is one

of the world’s great communication issues,’ he said.



Prior to his appointment, Linehan was responsibility for corporate

communications across the region.



His appointment also follows the restructure of the company’s European

operations 18 months ago. It split Eastern Europe from the rest of

Europe into a separate regional division which includes Russia, all the

former Soviet republics and Mongolia.



The restructure is designed to give the company greater leverage in

exploiting markets where it believes sales can be increased. Due to the

demonisation of tobacco in the US, domestic sales have fallen and it has

become an increasingly hostile territory to operate in.



Philip Morris plans to plough pounds 156 million into a cigarette

packing project in the Leningrad region outside St Petersburg.



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