The campaign, launched today, is asking David Cameron to introduce compulsory labelling on ‘touched-up’ pictures in magazines.
A petition will also be launched during Fusion, a one day performing arts spectacular, which is taking place at Harewood House, bringing together around 20,000 members of Girlguiding UK, as well as girls from across the world to celebrate the organisation's Centenary.
The petition follows on from Girlguiding UK’s 2009 research, the Girls Attitudes Survey, which found that 50% of 16-21 year old girls would consider having surgery to change the way they look and 42% of 11 to 16 year olds admitting to watching what they ate or cutting down on certain foods.
The story has already appeared on Sky News, BBC Breakfast News, Radio One and Heart FM. A pre-recorded interview with GMTV was filmed yesterday. The Times has also featured the story on page 11 of today’s paper.
A range of spokespeople from Girlguiding UK and a selection of young women involved in the organisation have been lined up for interviews.
Chief guide, Liz Burnley, said: ‘From the research we have conducted and our everyday experiences working with girls and young women, we know how profoundly they feel the pressure to conform to a particular body image and how badly they can be affected by these unobtainable ideals.
‘We are proud to support the calls of our members who believe that it is time that the Prime Minister addressed their concerns and acted in the interests of girls and young women across the country.’