IT Network hires two to make it a household name

Europe’s largest information technology e-commerce site IT Network has appointed two IT consultancies, Portfolio Creative Marketing and Flapjack Communications, to a joint account valued at pounds 250,000 in fees.

Europe’s largest information technology e-commerce site IT Network

has appointed two IT consultancies, Portfolio Creative Marketing and

Flapjack Communications, to a joint account valued at pounds 250,000 in

fees.



The consultancies have been charged with turning IT Network into a

household name, three months after its original launch date.



Flapjack will work on press relations for the new media and consumer

markets, while Portfolio’s remit covers the IT specialist press and the

technology pages of the national press.



IT Network was launched on 28 June and has registered 135,000

subscribers.



It offers users the ability to buy a range of IT products from high end

servers to home computers and notebooks.



It also offers a comparison service so potential buyers can measure one

product against another. A full-time team of 15 journalists tests

equipment and writes reviews.



Brodeur A Plus initially handled PR for IT Network, with a brief to

maintain contacts with journalists as the site was developing. Portfolio

PR director Bill Boyle said it was always planned that Brodeur would

only handle PR until the full launch of the site.



IT Network is a subsidiary of holding company InterX, which also owns IT

distributor Ideal Hardware.



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