Red Cross PRO moves to head RNID campaigns

The Royal National Institute for the Deaf has appointed Phyllis Campbell-McRae as its first campaign director. She will head media relations, parliamentary affairs and campaigns.

The Royal National Institute for the Deaf has appointed Phyllis

Campbell-McRae as its first campaign director. She will head media

relations, parliamentary affairs and campaigns.



Campbell-McRae starts next month and joins from the British Red Cross,

where she is co-ordinating the charity’s millennium-awareness campaign,

Programme of Humanities.



She will report to RNID communications director Joe Saxton and oversee a

staff of nine, including media relations head David Barker, acting

parliamentary head Mark Morris and acting campaigns head Amy Kroviak

Kroviak is to leave the charity to join issues management agency Luther

Pendragon at the end of this month.



Campbell-McRae’s team is set to expand, with the pending appointment of

a European parliamentary affairs officer and a deputy media relations

head.



She said she aims to help reposition the RNID, which represents the UK’s

8.7 million deaf and hard of hearing, as a campaigning voice as well as

as a service-provider.



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