HSBC hires Charles Barker for TV work

Banking group HSBC Holdings has appointed Charles Barker BSMG on a consumer brief to publicise its digital television banking service, which launches next month.

Banking group HSBC Holdings has appointed Charles Barker BSMG on a

consumer brief to publicise its digital television banking service,

which launches next month.



HSBC aims to be the first national provider of TV banking when its

service launches mid-October.



Charles Barker’s contract lasts four months and is worth around pounds

75,000 in fees. The agency beat Ludgate and Paragon, who pitched

jointly, to the account.



HSBC’s service will appear on Open, the digital interactive TV

consortium which is backed by BSkyB, HSBC, BT and Japanese electronics

group Matsushita.



Customers will be able to use the channel for full banking services and

to make payments to television shopping services.



HSBC has traditionally carried out most of its PR in-house under head of

group external affairs Richard Beck, with some help from Ludgate on

asset management PR.



Beck said: ’Charles Barker has been hired to help with the launch, and

to access media we don’t normally have contact with, like the consumer

press and newspaper correspondents.’



Charles Barker financial services Europe head Phil Anderson, who is

leading a team of seven on the account, said: ’As well as consumer PR,

we will be doing personal finance PR, which is moving off the financial

pages and into the mainstream media.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in