The European arm of the world’s 30th largest investment management
firm, Northern Trust Global Investments (NTGI), has hired GCI Focus as
its first UK PR agency.
The agency, which beat Grandfield to the contract, has been briefed to
raise the profile of NTGI Europe and support its growth plans.
NTGI, which is part of Chicago-based bank the Northern Trust Company,
handles over pounds 161 billion in investment funds globally and just
under pounds 2 billion in Europe.
Its plan is to almost double the total funds it handles, with 10 per
cent coming from Europe, according to vice-president of investment
marketing Daniel Sharp.
GCI Focus deputy chairman Christopher Joll, who will be heading the
account, said: ’We see considerable scope for increasing NTGI’s presence
and the volume of its business in the UK and Europe.’
Joll added that the agency’s first work will be a perception and
awareness audit, which will be carried out this month.
- GCI Group has formed an alliance with the London Communications
Agency, the corporate communications and public affairs firm set up last
month by former London First deputy chief executive Robert Gordon Clark
(PR Week, 13 April).