Encyclopaedia giant enlists Band and Brown for net work Photograph (omitted)

Encyclopaedia Britannica has appointed Band and Brown Communications to refocus the publisher as a digital brand and exploit the potential of the internet.

Encyclopaedia Britannica has appointed Band and Brown

Communications to refocus the publisher as a digital brand and exploit

the potential of the internet.



The appointment follows a competitive pitch against Firefly, Larkspur,

Fodor Wyllie and Text 100.



The world’s largest encyclopaedia publisher is in the process of

rebranding.



It is attempting to shrug off its somewhat dusty image and position

itself as a modern information and knowledge provider for the electronic

age.



Encyclopaedia Britannica’s main marketing thrust promotes its CD-ROM,

DVD and digital television products, as well as its web site.



Band and Brown will develop a communications strategy both off- and

on-line. The latter will be handled by Band and Brown’s specialist

electronic arm, iJack.



Britannica UK managing director James Strachan said: ’There is no better

place for us to market our products than on the web. It is already the

largest library on the planet and we’re determined to become the premier

knowledge source within it.’



Band and Brown deputy managing director Fiona Longhurst said: ’We are

looking forward to helping Encyclopaedia Britannica champion and

communicate its on-line credentials.’



Britannica is overhauling its web presence and will launch a new site

later this year.



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