Encyclopaedia Britannica has appointed Band and Brown
Communications to refocus the publisher as a digital brand and exploit
the potential of the internet.
The appointment follows a competitive pitch against Firefly, Larkspur,
Fodor Wyllie and Text 100.
The world’s largest encyclopaedia publisher is in the process of
It is attempting to shrug off its somewhat dusty image and position
itself as a modern information and knowledge provider for the electronic
Encyclopaedia Britannica’s main marketing thrust promotes its CD-ROM,
DVD and digital television products, as well as its web site.
Band and Brown will develop a communications strategy both off- and
on-line. The latter will be handled by Band and Brown’s specialist
electronic arm, iJack.
Britannica UK managing director James Strachan said: ’There is no better
place for us to market our products than on the web. It is already the
largest library on the planet and we’re determined to become the premier
knowledge source within it.’
Band and Brown deputy managing director Fiona Longhurst said: ’We are
looking forward to helping Encyclopaedia Britannica champion and
communicate its on-line credentials.’
Britannica is overhauling its web presence and will launch a new site
later this year.