Royal Mint puts wide PR brief up for tender

The Government-owned Royal Mint has invited tenders from consultancies for a wide brief, including corporate, product and Treasury PR.

The Government-owned Royal Mint has invited tenders from

consultancies for a wide brief, including corporate, product and

Treasury PR.



Having used Bell Pottinger Good Relations for the past seven years, the

organisation has decided to hear new pitches from a number of new

agencies, including Bell Pottinger.



The corporate brief includes annual results coverage and employee

relations, while the product brief involves creating awareness campaigns

for the mint’s new collector coin ranges. Meanwhile, the Treasury brief

involves creating awareness about new coins and notes.



The mint’s product PR brief is expected to expand in the coming years

following the Government’s decision to allow the organisation greater

commercial freedom.



The plans will allow the mint, which is responsible for issuing all

coins in the UK, to offer a wider range of products such as jewellery

and other non-coinage business, such as wrist watches.



The mint will also be free to enter into joint ventures with either

private sector companies or overseas governments.



The selected agency will also be expected to handle any crisis

management issues that may arise.



Despite extensive overseas operations, the contract will be restricted

to the UK and the agency will be expected to take up the post on 1

January 2000.



A spokeswoman for the Royal Mint said a review is carried out every few

years as a matter of routine to ’avoid complacency’.



In the 1997-98 financial year, the organisation made a profit of pounds

13.6 million.



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