The Government-owned Royal Mint has invited tenders from
consultancies for a wide brief, including corporate, product and
Having used Bell Pottinger Good Relations for the past seven years, the
organisation has decided to hear new pitches from a number of new
agencies, including Bell Pottinger.
The corporate brief includes annual results coverage and employee
relations, while the product brief involves creating awareness campaigns
for the mint’s new collector coin ranges. Meanwhile, the Treasury brief
involves creating awareness about new coins and notes.
The mint’s product PR brief is expected to expand in the coming years
following the Government’s decision to allow the organisation greater
The plans will allow the mint, which is responsible for issuing all
coins in the UK, to offer a wider range of products such as jewellery
and other non-coinage business, such as wrist watches.
The mint will also be free to enter into joint ventures with either
private sector companies or overseas governments.
The selected agency will also be expected to handle any crisis
management issues that may arise.
Despite extensive overseas operations, the contract will be restricted
to the UK and the agency will be expected to take up the post on 1
A spokeswoman for the Royal Mint said a review is carried out every few
years as a matter of routine to ’avoid complacency’.
In the 1997-98 financial year, the organisation made a profit of pounds