Fleishman-Hillard hit by Saw’s defection to B-M

Fleishman-Hillard’s London operation is recovering from the loss of its MD and senior partner Deborah Saw, who is joining Burson-Marsteller after four years.

Fleishman-Hillard’s London operation is recovering from the loss of

its MD and senior partner Deborah Saw, who is joining Burson-Marsteller

after four years.



Saw has been made managing director of B-M’s UK marketing practice and

will take up the role next month.



F-H Europe president and chief operating officer Jack Modzelewski has

stepped into the breach while the company recruits a replacement for

Saw.



Her departure will undoubtedly be seen as a blow for the consultancy,

which has struggled to establish a place among the top UK agencies.



Fee income has been stagnant for the last two years at pounds 2.2

million and the agency has failed to enter the top 30, according to PR

Week’s annual league tables. Modzelewski admitted: ’The management of

F-H is not happy with us in London. We have underperformed compared to

the competition.’



While Modzelewski claimed that last year had seen an upturn in profits,

he declined to reveal figures. The agency is unlikely to import someone

from its US operation to replace Saw.



Saw is rejoining B-M, where she was a director until 1995. She replaces

David Brain, who has been promoted to run the healthcare and tea brands

for B-M’s biggest global client, Unilever.



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