The Commission for Integrated Transport, the body charged with
implementing the Government’s transport strategy, is looking for a PR
consultancy to highlight its independence from government and handle
Four consultancies from the Central Office of Information roster have
been invited to pitch and a decision is expected by the end of this
Set up in July this year, the commission is charged with ensuring that
Environment, Transport and the Regions Secretary John Prescott’s
integrated transport strategy delivers on its promise to reduce traffic
congestion and improve alternatives to the car.
The chosen agency will be responsible for developing a medium-term PR
strategy explaining the role of the commission, responding to media
enquiries and placing written articles in the press.
Phil Carey, secretary to the integrated transport commission and project
manager for the PR pitch, said: ’If we are to be effective we need to
present an independent role due to the political sensitivities of some
aspects of the Government’s plans.’