Four compete for integrated transport work

The Commission for Integrated Transport, the body charged with implementing the Government’s transport strategy, is looking for a PR consultancy to highlight its independence from government and handle media relations.

The Commission for Integrated Transport, the body charged with

implementing the Government’s transport strategy, is looking for a PR

consultancy to highlight its independence from government and handle

media relations.



Four consultancies from the Central Office of Information roster have

been invited to pitch and a decision is expected by the end of this

month.



Set up in July this year, the commission is charged with ensuring that

Environment, Transport and the Regions Secretary John Prescott’s

integrated transport strategy delivers on its promise to reduce traffic

congestion and improve alternatives to the car.



The chosen agency will be responsible for developing a medium-term PR

strategy explaining the role of the commission, responding to media

enquiries and placing written articles in the press.



Phil Carey, secretary to the integrated transport commission and project

manager for the PR pitch, said: ’If we are to be effective we need to

present an independent role due to the political sensitivities of some

aspects of the Government’s plans.’



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