Firefly steers PR for the first world internet summit

Firefly has been appointed to promote the first World Internet Forum, a summit discussing the impact of the worldwide web, which Tony Blair is expected to address.

Firefly has been appointed to promote the first World Internet

Forum, a summit discussing the impact of the worldwide web, which Tony

Blair is expected to address.



The contract, which is worth an initial fee of pounds 100,000, was

awarded after a four-way pitch against August.One, Hill and Knowlton,

and Miller/Shandwick.



The forum, which is to be held in a year’s time in Oxford, is the

brainchild of Labour MP Derek Wyatt, the head of the House of Commons

all-party internet committee.



It is being organised by project management firm Integrated

Communication Projects (ICP), which also organises the G7 summit of

industrialised nations.



The event has the backing of the Government and the date of the event

was changed from August 2000 to September so that the Prime Minister

would be able to attend.



’This will be a large-scale event bringing together people from

Government, civil service and the internet industry to debate issues

such as health and education,’ said Firefly director Mark Mellor.



He added that the PR will include major broadcast, international media

and internet campaigns. The event will also appear live on-line.



Former Text 100 founder Mark Adams has been appointed by ICP as an event

adviser.



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