Firefly has been appointed to promote the first World Internet
Forum, a summit discussing the impact of the worldwide web, which Tony
Blair is expected to address.
The contract, which is worth an initial fee of pounds 100,000, was
awarded after a four-way pitch against August.One, Hill and Knowlton,
The forum, which is to be held in a year’s time in Oxford, is the
brainchild of Labour MP Derek Wyatt, the head of the House of Commons
all-party internet committee.
It is being organised by project management firm Integrated
Communication Projects (ICP), which also organises the G7 summit of
The event has the backing of the Government and the date of the event
was changed from August 2000 to September so that the Prime Minister
would be able to attend.
’This will be a large-scale event bringing together people from
Government, civil service and the internet industry to debate issues
such as health and education,’ said Firefly director Mark Mellor.
He added that the PR will include major broadcast, international media
and internet campaigns. The event will also appear live on-line.
Former Text 100 founder Mark Adams has been appointed by ICP as an event